First ever Samsung 1.5mm LED install in the UK creates show stopping display

CHALLENGE

Viju, global visual communication specialists, recommended Samsung as the market leading LED product to create an exceptional experience at Land Securities new Victoria HQ. Land Securities; the largest commercial property company in the UK, were looking for multiple new solutions for their UK head office, including a large, high resolution display for their reception area. The screen would showcase bespoke content, including news reels, stock updates, and their property portfolio. Due to the level of detail on their content, the product needed to be seamless and produce pristine image quality.

INSIGHT

Samsung partnered with trusted channel partner Viju on this project for Land Securities, to provide their 1.5mm pixel pitch LED from the IL range to create the show-stopping display the atrium area required.

Due to the application, and the fact that the audience would be in close proximity, the screen needed to have a sub 2mm pixel pitch in order to have a viewing distance of no more than 2 metres. This ensured the detailed presentations and bespoke content on the display could be high resolution.

A key benefit of LED as a technology is it delivers a truly seamless, bezel free display, ensuring there is no disruption to content. This feature was paramount to LED being used so not to have interruption to the detailed content being showcased.

The IL series was the first addition to the Samsung LED portfolio, and comes with market-proven technology and software that means it can provide rich and detailed colours and shades. The 1.5mm LED gives Land Securities the chance to really show off their property portfolio in stunning detail, precise brightness uniformity and colour.

WHAT WE DID

PSCo are the exclusive UK distributor for Samsung LED, so worked as the trusted distribution partner on this project to manage the procurement of the required products, and the technical expertise and knowledge of the product range to support both pre and post-sale. PSCo attended the pre-installation site meetings and worked with their mounting manufacturer to create a bespoke frame work solution for the 1.5mm wall.
PSCo also supported Viju with technical assistance services during the on-site installation including the set-up of the LED display.

The final solution was a 2.8m x 1.6m wall of the ultra-narrow pixel pitch, 1.5mm pixel pitch LED, which hit exactly full HD at 1920 x 1080 resolution.

PSCo provided an enhanced 3-year warranty, with a bespoke service level agreement. All LED purchased from PSCo comes with a full warranty down to single pixel, serviced from their LED Service Centre in Reading. The warranty also includes OOH Monday – Friday preventative maintenance to ensure that the product is fully operational, and to prolong the lifespan of the product.

RESULT

Graham Pow, Sales Manager at PSCo, said: “It was great to be involved in the first ever Samsung 1.5mm LED install globally! The screens ultra-narrow pixel pitch produces stunning high resolution and image quality, perfect for the application.”

Kulveer Rupra, the Account Director at Viju working on the project, said: “Land Securities commitment to delivering a show stopping display was evident when they accompanied Viju to ISE 2016 for a vigorous evaluation of LED technologies across the industry. The Samsung wall came out on top by some way and this was affirmed when an in-project challenge forced us to reduce the size of the wall from 2.5mm (4.7m wide) to 1.5mm (2.8m wide) late in the day without compromising the original goal for optimum quality.”

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