Guests at the 2009 EuroHedge Awards were treated to an unusual walkway at this year’s Grosvenor House event with PSCo’s Infinite Plasmas designed to make a striking welcome.

The EuroHedge Awards are the most prestigious in the industry, celebrating Hedge Fund Manager’s achievements throughout Europe. Over 800 managers, investors, and other industry professionals turned out in force for the stylish occasion.

Two strips of bezel-less Infinite Plasmas were installed, the first ran down the hotel’s entrance walkway to The Great Room and the second greeted guests once inside. The plasmas displayed event and sponsor branding to catch the eyes of guests as they walked into the event.

Eight brand new Infinite 4230R Plasmas were used for the event, sourced from PSCo, which has recently updated its videowall fleet with £100,000 of new screens and accessories.

Amanda Murray, Head of Production explained;

“The foyer entrance into the Great Room at Grosvenor House is a production challenge because of its shape and size. We wanted to create something that prominently displayed the sponsors and awards logos, showcased the nominated funds and transformed the foyer into a glamorous entrance into the venue. We worked with PSCo videowall technicians who fixed the plasmas directly to the wall in strips, one in 1x5 formation and other in 1x3 formation, and colour balanced the screens to ensure they looked great once in position.”