With so much choice on the market at the moment, sometimes it can feel very overwhelming when it comes down to picking the right display solution. Stuart Holmes, director of PSCo, sheds some light on ultra-fine pixel pitch LED.

The LED market shows no sign of slowing down. As demonstrated at ISE 2016, and with the largest display manufacturing names now joining established brands like Absen producing high quality LED displays, there’s more choice than ever. But with so much choice, how do you know where to start?

There are many factors to consider when choosing an LED display. To get the most out of a display, integrators will have to think about the application it’s going into. How far away will the audience be standing? Do you have a lot of depth behind the product? Do you need to be able to service it from the front? What content are you showing on it?

Application is a hugely important, ultra-fine sub 2mm pixel pitch LED is ideal for corporate environments such as boardrooms and receptions, as full HD can be achieved in as little as 110 inch diagonal. This allows detailed content such as presentations and charts to be showcased clearly with a small viewing distance, often needed in these settings.

However, it’s not a ‘one size fits all’ kind of product. If you are showcasing striking video content where your audience will be three or more metres away, a pixel pitch this low wouldn’t be needed. This is where 2-4mm products provide a perfect solution.

Futuresource Consulting, market leading research and trend experts, see a continuation of the trend where 2.5mm-3mm pixel pitch LED is the ‘entry level’ product, and sub 2mm displays are likely to be used as a ‘showstopper’. We have also seen the same trend with 3mm pixel pitch LED with much larger volumes being sold, however we do see 2mm and below gaining momentum now the product is more accessible and stable.

For us, it’s all about finding the right balance between price point and performance for our partners. We take the time to understand how the product is being used, the shape and size of it, the viewing distance, and the budget.

In order to make this process easier for the channel partners, our Assessment Centre showcases our full product suite so they can see it first hand, test their content and view from varying distances. There really is no better way to make a decision on what pixel pitch you need than seeing the options first hand.

LED displays are getting more exciting by the day. Not only do we find manufacturers such as Samsung debuting their first ever LED product, and pixel pitch products launching at a tiny 0.9mm, but LED products are getting more creative. In the last few months alone, I’ve seen LED used in new and innovative ways I’ve never before seen. If this is how quickly the market is developing, I can’t wait to see where we will be this time next year.

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