NovaStar appoint PSCo as official distributor for the UK & Ireland

PSCo, the UK’s largest LED display distributor and trade-only LED display rental company, and NovaStar, a leading global LED display control system manufacturer, are delighted to announce the launch of a new distribution partnership in UK and Ireland. PSCo are the first ever UK distributor for NovaStar, meaning the NovaStar experience in the UK will be better than ever before.

The distribution partnership, which launched on 21 August 2019, will make it an easier, faster and better experience for customers in the UK and Ireland to gain access to market leading NovaStar LED control system technologies via PSCo’s enhanced local services, including; product demonstration and evaluation, accredited training programs, technical support, local stock, payment terms, and enhanced warranties.

PSCo will be implementing a dedicated NovaStar showroom experience at Innovation House in Bracknell to provide customers with firsthand access to the latest NovaStar technologies. Moreover, PSCo will host exclusive product training days, as well as regular training programs, where the customers can learn about the features, functionalities and possibilities of NovaStar LED display solutions and how this can benefit their business and customers, as well as to support the deployment and after-sales care. PSCo will be making investment in demonstration equipment and local sales stock to help give customers fast, local access to a range of NovaStar products.

Liam Winter, Head of LED, PSCo, commented:

“PSCo are incredibly proud to become the official NovaStar distribution partner for the UK and Ireland. PSCo has always enjoyed a fantastic relationship with NovaStar over the past five years, working closely with them to make their market-leading products available in the UK. NovaStar has continued to drive innovation in LED control systems, expanding the technical capabilities of LED display solutions and developing a wider, more comprehensive range of products that help solve more customer problems. As the LED market continues to grow at an explosive rate, it is perfect timing for PSCo to use our LED experience and distribution know-how to help make the growing range of NovaStar solutions easier and faster to access than ever before.”

Evelyn Zhang, UK Manager, NovaStar, commented:

“NovaStar recognise PSCo are the leading distributor of LED display solutions and trade-only LED rental in the UK. As part of the Midwich Group, PSCo give NovaStar a unique opportunity to help increase awareness of NovaStar technology solutions to over 10,000 resellers and 400 rental companies across the UK. PSCo has a proven track record working with premium Chinese LED technology manufactures to give customers enhanced local support through demonstration, training, technical expertise and after-sales care. PSCo are a great brand ambassador for NovaStar, sharing our values of delivering technology innovation with the highest standards of service and support.




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