Innovation House Party Re-cap

Midwich Group’s new 50,000sqft+ southern showroom, located in Bracknell, opened its doors for the first time on 20-22 August to host PSCo’s Innovation House Party. 

The state-of-the-art showroom is one of the largest multi-vendor experience centres in the UK and will showcase the Group’s wide-ranging technologies from across Midwich, PSCo, Sound Technology, Holdan and Invision.

PSCo (part of the Midwich Group), the leading trade-only rental and LED distribution, welcomed over 300 partners over the 3-day event. Attendees experienced a guided tour of the stunning new showroom which have been specifically designed to support the market by offering training facilities and extensive, hands-on demonstrations with some of world’s leading technologies. Innovation House Party allowed PSCo and their team of experts to showcase the full range of new and exciting display technologies, alongside various other complimentary technology areas from across the Midwich Group.

Tom Allot, Asset Manager at PSCo, commented:

“PSCo has a long history of bringing innovative new display technologies to the trade rental market – we pride ourselves on listening to our partners about existing and emerging technologies their clients are interested in as well as presenting them with new and exciting services on offer within the Midwich Group, like Mi Support, Leasing, credit etc…. This event was a great opportunity for us to do all of this.”

Amongst the technologies showcased were the new industry-leading Absen AX1.5 1.5mm rental LED, large-format and LCD products from Samsung and NEC, interactive touchscreens from iiyama, ultra-wide and transparent screen technologies from LG and the Peerless Xtreme 55” high-brightness IP68 outdoor LCD which was presented with a waterfall cascading over the surface. We also saw the highly popular HyperVSN 3D holographic projection configured in a 3x3 wall housed in a bespoke casing created by trade partner, 9 Yards.

For the first time, Leading LED & video processing vendor Novastar represented their popular portfolio of products including the latest in 4K processing technologies – during the event, it was announced that PSCo have signed an exciting new UK distribution agreement with Novastar.

Epson showed off their impressive range of professional 3LCD laser projectors including the brand new 9k and 20k projectors. Epson’s versatile lens range and powerful advanced features were demonstrated superbly along with Motion Mapping. They produced an immersive edge-blend experience using the EB-L1755U 15k and short-throw lenses.

Sharon Head, Sales Manager Pro Displays at Epson UK Ltd commented:

“Epson were delighted to play a major role in the Innovation House Party with two dedicated showcase zones featuring both traditional large-scale projection, and an immersive projection mapped area in conjunction with Motion Mapping. 

It was an enjoyable event, the 3 days allowed us to spend quality time with customers, both new and existing, including rental companies, resellers, integrators and end users. 

With the brilliant new facility, we were able to really show off our projectors to their full potential and add some wow factor with our visuals. We are thankful to PSCo for this great opportunity and their organisation in putting on such a new and refreshing event, further consolidating our partnership.”  

The Midwich Technical team represented a selection of their specialist products for rental in the form of a full range demo of Brightsign digital signage media players, Da-lite & AV Stumpfl fast-fold projection screens. Other Midwich Group companies, Holdan (professional video & broadcast solutions) and Sound Technology (professional audio and lighting) represented their extensive portfolio of technologies which are perfectly suited for rental applications, including best-in-class products from Panasonic Broadcast, Martin, Blackmagic, JBL and Soundcraft.

Midwch Group company, Invision (specialists in home cinema & smart home technologies) opened the doors to their stunning home cinema demo room (located permanently in the Innovation House Experience Centre facilities) to provide visitors with an insight into their expertise in the area – this must be seen to be believed.

Alex Couzins, Head of Brand and Marketing at Absen Europe commented: 

“The event was a big success and came at the same time as Absen and PSCo celebrated the fifth anniversary of our exclusive distribution partnership in the UK. PSCo’s new home is the perfect facility for showcasing our latest LED screens and also for providing Absen technical training courses.” 

Stuart Holmes, Director at PSCo commented:

“We are overwhelmed by the hugely positive response to both the Innovation House Party event and our new home. The new facilities will allow us to support the group’s outlined growth and expand the depth and breadth of rental opportunities available to PSCo within the marketplace. It’s a truly exciting time for PSCo and the Midwich Group!”


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